Best Practices – Tourism
In November we welcomed another new customer from the tourism industry. Within only 2.5 months, we were able to generate 55,078 impressions and 1,595 clicks (and thus visitors to the landing page) due to the high quality ads. This resulted in an increase in the clickthrough rate (CTR) from 2.15% to 4.42%. This shows that the ad texts generated with the help of our tool work very well and potential guests often feel addressed.
Due to the well-converting landing page, 101 conversions were generated – at a conversion rate of 6.28% that speaks for itself and at an average cost / conversion of € 26.21.
Best Practices – Shop
Also for other industries, Google AdWords campaigns created and set up with the help of our tool are suitable. For example, these were created and played out for a ski rental in the Stubai Valley.
Over a period of just 2 months, the ads were viewed 4,010 times on the Google Search Network, allowing 404 clicks and landing page visits. The above-average high 10.07% Click-Through-Rate (CTR) proves that the ad texts worked very well.
During this period, a total of 49 conversions were generated at a cost of € 14.27 per conversion. In this use case, two different actions were measured as conversions: on the one hand the click on the reservation button and additionally the click on the telephone number on the landing page.